Bond made a mental note that he would like to know more about the peculiar business of Ourobouros Inc.
I had been playing about with the idea of Ouroboros – the tail eating worm that was possibly first described by Plato but was known in the Ancient world as a symbol of both consumption and everlasting life.
But I couldn’t understand why I kept thinking about James Bond.
Then it clicked.
In “Live and Let Die” Bond’s arch enemy, Mr Big, has a cunning plan to hide his ill gotten gains in the mud at the bottom of tanks of bait worms that belonged to a business called Ouroboros Inc.
This tickled me so I read the book again and I have to admit that it is a cracking good read. And Fleming is such a stylist.
Bond must have been the gold standard of consumers with his appetite for branded products; from Cadbury’s Flakes to Aston Martens he enjoyed them all.
And Ian Fleming the past master of product placement.